By Julie W. Moretti — Lifestyle Writer & Sustainability Enthusiast
Updated: October 2025
In this detailed S’well vs BrüMate comparison, we test both bottles side by side to see which insulated drinkware fits your lifestyle best.
When I first began testing insulated drink ware, two brands kept popping up in conversation S’well and BrüMate. Both have loyal fans, sleek designs, and reputations for keeping beverages at just the right temperature.
But they serve very different lifestyles. S’well appeals to those who love elegance, sustainability, and minimalist aesthetics. BrüMate, on the other hand, screams adventure colorful, rugged, and built for everything from tailgates to gym sessions.
In this updated 2025 comparison, I’ve reviewed and tested the latest models from both brands to help you decide which one’s the better match for your daily routine.
Table of Contents
🌿 Why This Comparison Matters
In the world of reusable drinkware, two names dominate conversations about design and performance: S’well and BrüMate. Both use food-grade stainless steel, feature vacuum insulation, and are fully BPA-free.
However, their target audiences differ — S’well caters to a sophisticated urban lifestyle, while BrüMate targets adventurous, social users who want to express personality and practicality in one bottle.
🧊 What Sets Each Brand Apart
S’well: The Stylish Sustainability Icon
| Key Feature | Details |
|---|---|
| Founded | 2010 |
| Insulation | Triple-layer, vacuum-sealed |
| Build Quality | Premium 18/8 stainless steel |
| Eco Focus | Supports reduction of single-use plastics |
| Best For | Professionals, minimalists, and eco-conscious users |
BrüMate: The Fun and Functional Performer
| Key Feature | Details |
|---|---|
| Founded | 2016 |
| Cooling Technology | BevGuard™ for temperature consistency |
| Design Style | Bold colors, glitter, matte, and limited editions |
| Lid Options | Interchangeable for cans, coffee, and cocktails |
| Best For | Partygoers, adventurers, and outdoor enthusiasts |
🎨 Design & Aesthetic
S’well Design Overview
| Design Element | Description |
|---|---|
| Shape | Slim and tapered — fits car cup holders easily |
| Finish Options | Marble, woodgrain, satin, and brushed metallic |
| Branding | Subtle, minimal logo |
| Ideal For | Professionals and daily commuters |
S’well’s design language speaks “modern elegance.” It’s easy to carry, feels polished in hand, and looks as good in a boardroom as it does in a yoga studio.
BrüMate Design Overview
| Design Element | Description |
|---|---|
| Style Variety | Matte, glitter, camo, and textured finishes |
| Special Editions | Seasonal color drops and collaborations |
| Shape | Slightly wider, ergonomic for better grip |
| Ideal For | Those who love a bold statement or outdoor vibes |
BrüMate bottles often look like part drinkware, part fashion accessory. They’re colorful, expressive, and built for movement.
❄️ Insulation & Temperature Control
| Feature | S’well | BrüMate |
|---|---|---|
| Cold Retention | Up to 36 hours | Up to 24 hours |
| Heat Retention | Up to 18 hours | Up to 12 hours |
| Anti-Sweat Tech | Triple-wall insulation | BevGuard™ liner |
| Taste Retention | Neutral | Enhanced flavor preservation |
| Leak Resistance | Excellent | Very good |
🏆 Winner: S’well for superior long term insulation, though BrüMate wins for drink versatility and taste preservation.
🧼 Materials, Lids & Maintenance
| Feature | S’well | BrüMate |
|---|---|---|
| Material | 18/8 stainless steel | 18/8 stainless steel |
| Lid Type | Twist cap, leak-resistant | Locking, spill-proof options |
| Cleaning | Hand-wash recommended | Some dishwasher-safe models |
| Durability | High | Very high |
| BPA-Free | ✅ Yes | ✅ Yes |
Both brands are built to last, but BrüMate takes a slight edge in ease of cleaning, especially if you opt for models compatible with dishwashers.
✅ Pros & Cons Comparison
| S’well | BrüMate | |
|---|---|---|
| Pros | Elegant design, triple insulation, lightweight | Fun colors, great grip, versatile lids |
| Cons | Hand-wash only, fewer style variations | Slightly bulkier, shorter heat retention |
| Best For | Office professionals & minimalists | Active users & social lifestyles |
| Approx. Price | $35–$50 | $30–$45 |
⭐ Feature Ratings (Out of 5)
| Category | S’well | BrüMate |
|---|---|---|
| Cold Retention | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Heat Retention | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Design Variety | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Portability | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Taste Preservation | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
💬 Frequently Asked Questions
Are S’well and BrüMate bottles safe?
Yes. Both use 18/8 food-grade stainless steel and are BPA-free, meaning no harmful chemicals leach into your drink — even with hot liquids.
Which keeps drinks colder longer?
S’well bottles edge out BrüMate when it comes to cold and heat retention thanks to their triple-layer insulation.
Which brand is easier to clean?
BrüMate has a few dishwasher-safe options, while S’well bottles should be hand-washed to maintain their finish and vacuum seal.
Can you use them for coffee?
Absolutely. Both brands offer models that handle hot beverages, though BrüMate’s Toddy XL and MultiShaker lines are especially designed for coffee or protein drinks.
Where can I buy them?
🏁 Final Thoughts
Both S’well and BrüMate are top-tier insulated drinkware brands — just aimed at different users.
If you want refinement, minimalism, and elite insulation, go for S’well.
If you prefer vibrant designs, versatility, and social energy, choose BrüMate.
No matter which you pick, you’re making a smart, eco-conscious choice that keeps your drink just right — every time.
🧍♀️ Author Bio
Julie W. Moretti
Lifestyle Writer & Sustainability Enthusiast
Julie covers eco-friendly products, mindful living, and everyday gear that blends beauty with function. When she’s not testing new drinkware, she’s hiking mountain trails or enjoying local coffee shops.
